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From casual fan to face on a billboard, Sons of Ben capo is all in on the Philadelphia Union

In his personal and professional life, Adam Booth considers himself a pretty reserved and private person. But when he attends a sporting event, it’s a different story.

A social media manager in Philadelphia by day, Booth transforms into a guy who yells a lot at soccer games and other sporting events by night.

“It’s really funny because in every essence of the word I’m a really shy kid,” Booth said. “I’m not that much of a loud boisterous person in my day-to-day life, it just kind of comes out.”

He first discovered this alter ego as a student at Saint Joseph’s University when he became a key member of the student section at basketball games, serving as president of the student-run Booster Club.