Despite being probably the most consistently performing team in Philadelphia (not lately but historically), the Philadelphia Flyers have almost always come fourth in one of the premier sports markets in the country.
That means when the hockey media gets itself a story, or thinks that they do, they're going to run with it, and run it into the ground, almost by default.
This has happened before in Flyers history, and it seems like it is taking shape right now with the Flyers' prized Russian winger Matvei Michkov. He has had some great moments early in his career, with an outstanding offensive output during his rookie campaign, and a skill level that is price of admission worthy.