The NHL is making a branding change — unveiling a new Stanley Cup Playoffs logo this morning. They’re calling it “the next era” of the Stanley Cup brand, and it’s below in all its glory.
Of course NHL public relations has the details on the reasoning behind some of the more intricate details, if you’re so inclined. Interesting that the league would opt for a design scheme with separate word marks, but the Stanley Cup protruding from a stylized banner is pretty neat.
As part of the unveiling this morning the league is taking a stroll down memory lane by looking back at some of the more distinctive — good and bad — looks for the Stanley Cup Playoffs branding over the years.