It wasn’t that long ago — a little over two years, if you want to get granular — that the Philadelphia 76ers were heading into the playoffs under a banner that proclaimed “Phila Unite.” You might remember it:
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The PR campaign sought to bring the city together behind the Sixers, making their first playoff run in years. And it mostly worked! In fact, you could argue that with the Eagles Super Bowl win behind us, the Sixers have been the hottest team in Philly since they hit those playoffs in 2018.