Friday Morning Fly By: Ad-alyze this

Photo by Len Redkoles/NHLI via Getty Images*We got a lot of news yesterday! Truly thrilling. The biggest being that the league will, in fact, out advertisements on player helmets this season. There seems to be some outrage about this among a vocal cohort of hockey fans. Not sure what the big deal is here. [Sports Business Daily]

*The other big news was that Henrik Lundqvist will not be participating in this upcoming season, due to some health conditions. Big loss for the Caps, but here’s hoping Hank is okay in the long run. [Japers’ Rink]

*The NHL is still holding to their January 13 start date for now, there’s a pending lockdown in Ontario that might make the Canadian Division difficult to…