Falcons GM Thomas Dimitroff is an avid cycler. In an interview with the Ringer in 2017, he talked about how he drew inspiration from Team Sky (now Team Ineos), the sport’s dominant team.
Team Sky had become the best cycling team in the world almost overnight through what it claimed were a series of “marginal gains.” Created in 2010 they won their first race that year and won their first the Tour de France in 2012, which they’ve won every year since except for 2014. As the team leader, Sir Dave Brailsford, explained to the Harvard Business Review, their “marginal gains” approach included things like painting the floors white to spot dust accumulation and having everyone wash their hands a lot to prevent diseases from spreading.