The Philadelphia 76ers are becoming the first North American team in the four major sports leagues to announce a jersey sponsorship. They announced today they'll be joining forces with the popular ticket marketplace StubHub. Sixers jerseys will now feature a small StubHub patch on the front left of Sixers' game jerseys beginning in the 2017-18 season.
The sponsorship deal was approved by the NBA Board of Governors in April as part of a three-year pilot program. Philadelphia is now the first of many NBA teams to sell a 2.5-inch by 2.5-inch space on their uniforms. According to a Sixers press release, the patch will be on all jerseys sold at Sixers' home games.