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Philadelphia 76ers: Why Under Armour was smart to sign Joel Embiid

Joel Embiid | Philadelphia 76ers (Photo by Kevin C. Cox/Getty Images)

Philadelphia 76ers center Joel Embiid has been racking up endorsement deals left and right. He now gets to sell his own signature shoe with Under Armour. Can he defy the conventional stereotype that NBA big men can’t sell sneakers?

Joel Embiid has been known to troll his peers on social media. This month, though, he took a dose of his own medicine. You might have seen it. Steph Curry playfully impersonated Embiid, exaggerating the big man’s moves. The social media post was timed perfectly.