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Joel Embiid’s feud with the Big Baller Brand continues

Joel Embiid isn’t a Lonzo Ball fan. While the Philadelphia 76ers star may not have any personal vendettas against the cornerstone off the Big Baller Brand, Lonzo’s father has sparked plenty of conversation with his outlandish comments and overt media stunts.

No matter how many times public figureheads warn those falling into the Ball’s publicity trap, we’ve seen Lonzo’s brand — and his notoriety — flourish over the course of Summer League. People are talking about which shoe brand he chooses to wear, while his play on the court has already led some talking heads to dub him the best prospect in this year’s class.