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Joel Embiid is on the fast track to global marketing stardom

SHENZHEN, China -- Joel Embiid responded with enthusiasm to every question posed by the Asian media members who swarmed around him after the Philadelphia 76ers' practice Sunday, even elaborating after granting a request to "shout out the fans in Hong Kong" by expressing his appreciation for their support.

But Embiid especially perked up when he heard the session's final inquiry.

"Signature shoes?" Embiid said, repeating the premise of the question and a subject that has been on his mind a lot lately, as the NBA's most highly coveted sneaker free agent. "We might be able to make it happen at some point, and I'm excited about it.