When it comes to NBA reporters, this is as an impactful move as it gets. The Athletic is pushing hard to become the primo sports media outlet, and landing Shams is like the Lakers scoring LBJ. Or is Woj LBJ? If so, then The Athletic landed their Durant.
The Athletic turned me off a bit when co-founder Alex Mather said in a New York Times interview, “We will wait every local paper out and let them continuously bleed until we are the last ones standing. We will suck them dry of their best talent at every moment.