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Pepperdine Student-Athletes Can Now Market Their Name, Image and Likeness

Art by Samantha Miller

The glass ceiling of NCAA amateurism rules is broken.

Collegiate student-athletes are now free to profit off their own names, images and likenesses (NIL) and market their own brands, after the NCAA bent under legal pressure from eight states June 30.

Name, image and likeness are three elements that make up a legal concept known as the “right of publicity.” Common examples of these elements in sports include athletes’ names on merchandise, an athlete making an appearance on a commercial or advertisement and a portrayal of an athlete appearing in a video game.