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Pepperdine Athletics Prepares for a Changing Culture in NIL


The National Collegiate Athletic Association (NCAA) logo is painted at the 2024 West Regional Cross Country Championships in Colfax, Wash. The NCAA covers over 1,000 colleges and universities around the nation across 24 sports. Photo courtesy of Eden Mittelsdorf

In 2021, the dynamic of college athletics changed when NCAA rules allowed athletes to benefit from their NIL, according to ESPN. Pepperdine University entered this new era alongside institutions nationwide.

NIL opportunities are available for athletes who want to engage in sponsorships. Pepperdine athletes said they are leveraging the university’s resources to enhance their own Name, Image and Likeness (NIL).