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Pepperdine Athletics’ Branding Faces Bevy of Challenges

Two senior officials from Pepperdine University’s Athletic Department and a group of students were asked to identify the department’s primary logo.

The results are mixed.

“I would say ‘P’ with the ‘Waves’ under it is our primary logo,” Director of Development Tim Cullen said, referring to the first logo shown below.

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Three of Pepperdine University’s many athletic logos. Photos from ESPN (top) and Pepperdine University (middle and bottom).

“‘Pepperdine’ with the waves in the back and ‘Pepperdine Waves,’” said Karina Herold, senior associate director of athletics, referring to the second logo.