Colin Cowherd made a bold statement on "The Herd" that the Big Ten is overtaking the SEC as the dominant college football conference.
"The Big Ten is officially better than the SEC. It's not just that Ohio State won the natty last year, it's that they humiliated Texas," Cowherd said. ". . . Something is changing and what's changing is money. Big Ten schools are bigger, they have more graduates, [and] it's easier to raise money for NIL."
The top 10 highest spenders in college football for 2025-26 are Texas, Texas Tech, Ohio State, Oregon, Texas A&M, Miami, USC, Michigan, Tennessee, and Auburn.