NEW YORK (AP) — Get ready to ... chuckle gently.
This year's Super Bowl advertisers are minding their manners. They're trying hard to steer clear of everything from politics to the #MeToo movement with lightly humorous ads that don't offend.
So there will be little gross-out humor and few unexpected belly laughs this year. The goal is to capture the attention of the 111 million-plus viewers expected to tune in when the Philadelphia Eagles take on the New England Patriots on NBC on Sunday.
Thirty-second slots are going for more than $5 million for airtime alone.