Penn State Athletics made its first move since the settlement by reportedly signing with Elevate's College Investment Initiative, a move toward private equity investment.
SCOOP: Penn State and UCLA are the first two schools to sign on to @Elevate's new College Investment Initiative, thus leading college athletic departments' shift toward private equity investment.Story for @Sportico w/ @soshnick & @novy_williams ud83dudc47https://t.co/UHdrCM9CZV
— Daniel Libit (@DanielLibit) June 9, 2025
As a result of the new revenue sharing system, each university is permitted to make $20.5 million of direct payments to student-athletes in the 2025-26 school year, with that number likely increasing as time goes on.