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Penn State's Nittany Lion mark gets a makeover

Call it Nittany Lion 2.0.

Penn State University says it intends to roll out an update to its academic visual identity, which most people refer to as the university's "mark," making changes intended to bring the familiar symbol dating from the late 1980s into the digital age.

The revamp to the flagship university's branding image centers around the head and face of the Nittany Lion and its shield.

A statement on Penn State's website today described the update this way:

"A slight curve at the top of the shield makes it more distinctive, while reflecting the shape of the lion.