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Paterno-branded beer flying off the shelves

5m - College Football Penn State Nittany Lions

  • Darren Rovell, ESPN.com Sports Business reporter Close
    • ESPN.com's sports business reporter since 2012; previously at ESPN from 2000-06
    • Appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News
    • Formerly worked as analyst at CNBC

Sales of beer with Joe Paterno's name on it are so brisk that the company that makes it, Duquesne Brewing, is gearing up for a second run after just a week on the shelves.