Rumors have swirled on and off that the Big Ten may consider getting rid of its current scheduling setup, including its East and West divisions, to try to attain more competitive balance. The East has dominated the West in the conference championship game, and the biggest name brands are all in the East.
Unlike the SEC, which a) plays 8 conference games, and b) has some of its premier programs sprinkled across both of its divisions, the Big Ten plays more conference games, and has stacked all of its really good teams in a single division. As a result, the SEC has successfully gotten multiple teams into the playoffs twice.