The name/image/likeness (NIL) sponsorships have been approved by the NCAA, allowing individual players to receive compensation for, well, their name, image, and likeness. Aptly named!
BSD wants to know: which brands should capitalize on this, and sponsor Penn State players?
Now, for the sake of argument, let’s say that a bunch of 18-year-olds are unable to sponsor things they are unable to partake in. So no Yuengling, unfortunately.
But what else you got? Utz? Snyder of Hanover? Sheetz and/or Wawa? Turkey Hill?
What do you think? Where could Penn State leverage NIL deals and really get some of that sweet, sweet corporate sponsorship money?