Rumors have surfaced that the Big Ten may be considering changing its divisions around.
This could be because the West has been absolutely embarrassed by the East in the Conference Championship Game (the East is 8-0 against the West).
This could be because at least the top three name brands for the conference are all in the East - Ohio State, Penn State, and Michigan. Perhaps more, depending on how you value Michigan State vs Wisconsin, Iowa, and Nebraska.
This could be because the East regularly cannibalizes itself, removing virtually any chance for the conference to get two teams into the playoffs a la the SEC.