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GameDay Greatness: Unmasking Penn State's 'Big Uglies'

Customers can usually spot the gray-haired David Duda behind a stack of books, greeting them at the entrance to his Connecticut bookstore/café with a warm smile.

They see the 52-year-old father of two there on most weekdays, across from the snickerdoodles and "Tale of Two Turkeys" sandwiches. He looks more like a professor with eyeglasses and a collared shirt. But Duda has a secret here -- unknown by most customers -- because they don’t remotely suspect what he does on weekends during the fall.

They can’t know. He doesn’t tell anyone. His longtime friend and assistant, Kelly Pyers, didn’t even know until 10 years into their business relationship.