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Crisis meets culture: Penn State needs to rebrand Its football program now

As Penn State football enters a new era, the program must evolve by reviving old traditions and embracing new ones.

Northwestern v Penn State | Isaiah Vazquez/GettyImages

It is fair to say not all is positive in Happy Valley in 2025.

What began as a season full of promise for Penn State football quickly turned disappointing — even with several games still to play. A wave of change already hit the Nittany Lions (3-4, 0-4 Big Ten).

First came quarterback Drew Allar’s season-ending injury, which also ended his career at Penn State.