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BSD Mailbag: Who’s Next to Join the Big Ten?

Did you think it’s time to rebrand the league? Suggestions?
-JayMPSU

There’s valid points to be made for a rebrand, but the answer to me is a big no. The conference has built way too much equity to go with a new name. People with no interest in sports are still familiar with the Big Ten, and could rattle off a few schools in the conference.

It’s been nearly three decades since there were 10 schools in the Big Ten. The number is irrelevant at this point, especially since sticking with the amount of schools would lead to regular name changes.