“Money on the board” is a hockey tradition in which a player or coach will pledge money on a locker-room whiteboard as extra incentive to score a game-winning goal or win a key game.
The #SensMotB campaign is a grassroots, community initiative that encourages fans to put money on the board for various in-game events. It started in our community back in April 2013 thanks to the championing of @BonksMullet, who himself drew inspiration from Columbus Blue Jackets fans. Under his stewardship, the initiative raised over $50,000 to various Ottawa charities, including the Sens Foundation, Kids Up Front Ottawa, and Canadian Blood Services.