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Aging baseball seeks its elusive 'cool factor'

On Tuesday, Cincinnati will host baseball's 86th All-Star Game. At the mid-point of the 2015 season, baseball is financially strong, but what does the future hold for America's pastime?

Last year, Major League Baseball took in $9 billion in revenue. According to Forbes, that's an all-time high; meanwhile, the average value of the 30 MLB teams is $1.2 billion.

But in an interview with CNBC's "On The Money," Washington Post Senior Editor Marc Fisher pointed out that the "grand old game" may have a demographic problem.

Fisher says the average baseball fan and TV viewer is over 55 years old.