Shaquille O'Neal has landed yet another endorsement deal, this time thanks to a past connection.
The center-turned-broadcaster, who will be inducted into the Naismith Memorial Basketball Hall of Fame in September, has signed on as the first athlete spokesman of The General, an auto insurance company O'Neal used in the late '80s to cover his Ford Bronco II while playing at LSU.
"I got the car for $2,200 and my dad said, 'Now you need insurance,'" O'Neal recalled. "I remember asking him what insurance was and why I needed it and eventually had a policy with The General.