Fansided · May 1, 2019
Orlando Magic see massive local TV ratings increase during playoff push
The Orlando Magic’s local TV ratings were hurting at the All-Star Break. They ended the season with a surge of attention as winning solves all.
At the All-Star Break, the Sports Business Journal reported the Orlando Magic had the worst television ratings in the league.
With how much the team was struggling at the time — and the team’s relatively small market (still 20th in the nation, though) — it was not surprising. Nothing tracks with winning more than local TV ratings. People will only sit and watch the games each night if there are stakes.