At the All-Star Break, the Sports Business Journal reported the Orlando Magic had the worst television ratings in the league.
With how much the team was struggling at the time — and the team’s relatively small market (still 20th in the nation, though) — it was not surprising. Nothing tracks with winning more than local TV ratings. People will only sit and watch the games each night if there are stakes.
Out of this news, Magic fans started to galvanize. They were determined to prove, at the very least, the Magic did not have the lowest ratings in the league.