The MLS completed its All-Star celebration in Atlanta on Wednesday with an exhibition between its All-Stars and Italian team Juventus. The game was a showcase of a growing league arriving in a market that has quickly embraced soccer in its second year with a MLS team.
The Atlanta fans filled the Mercedes-Benz Stadium with more than 70,000 fans like they do almost every weekend for games.
MLS knows it is having a moment of cultural currency, trying to push baseball out of the way in some markets for the summertime sports pages.
It has been this way for years in Orlando where Orlando City has been a dominant sports force throughout the city.