The NBA made a huge announcement Tuesday, naming Brendan Donohue the Managing Director for the NBA2K eSports league set to begin in 2018.
Donohue, who has ample experience in the marketing wing for the NBA, will bring his experience working with team personnel to the NBA’s burgeoning eLeague experiment. The NBA will become the first professional sports league to have its own eLeague teams.
NBA2K certainly seems like the perfect partnership for the NBA to jump into the eSports arena. And with the rise in eSports — and viewership for eSports — the NBA is making a natural extension of its brand.