ORLANDO – The Orlando Magic were recently awarded two CLIO Sports Awards for its “Pure Magic” integrated marketing campaign and in the engagement/experiential area for the team's MAG_C Structure and #PureMagicSweeps. CLIO Sports is an international competition honoring creative excellence in sports advertising and marketing. The team was named to the CLIO Sports Awards “shortlist” in both areas for their efforts.
The Magic unveiled the “Pure Magic” integrative marketing campaign back in September. Pure Magic speaks to what the Magic organization strives to display on the court, in the community and with the fans. The new campaign updated the Magic’s message while focusing on the fan experience and excitement of what it means to be a Magic fan.