Winning is supposed to matter.
Recruiters love players on winning teams because they already have a sense — at least at the high school level — of what it takes to win. They love to see players who show up on the biggest stages and when the pressure is on.
The quality of play in college and high school is spotty. There are a lot of opportunities to pad your stats. Playing well in meaningful games does mean more. The pressure is real and it does make diamonds, provided it is seen in the proper context.
So it is inevitable every year there is some player who is part of the national championship run that stands out.