Social media stardom came unexpectedly to Haley and Hanna Cavinder. A way to pass time during the pandemic now has Fresno State’s twin sister basketball stars positioned to be among the most successful college-athlete entrepreneurs as soon as the rules allow it.
Ohio State lacrosse player Mitchell Pehlke has been cultivating his online following for years. When NCAA athletes are finally able to monetize their fame without compromising their eligibility, Pehlke is ready to restart the business of his brand.
A new era in college sports dawns Thursday when, for the first time, athletes at the highest levels of college sports will be permitted to be compensated for the use of their name, image or likeness.