MONTREUX, SWITZERLAND — The plan for a Super League is shaping up as perhaps the most polarizing idea in European soccer in more than a generation.
The project announced early Monday by 12 breakaway clubs would make winners and losers worldwide if it overcomes widespread resistance and kicks off as soon as August.
The few people driving the 20-team competition plan hope to see the value of team equity and shares soar. Share prices in Juventus and Manchester United rose more than 10% Monday.
Most owners are already billionaires — investors and hedge funds from the United States, an oligarch from Russia, construction and retail magnates from Spain and China, royalty from Abu Dhabi, a tax-exiled currency trader from England.