Timing favored the NFL over other major pro sports leagues in trying to figure out how to keep the coronavirus pandemic from wrecking the 2020 season.
While NFL owners could lose billions collectively with limited capacities in stadiums or no fans at all, the league is well-positioned financially because of lucrative media contracts approaching $10 billion in a full 2020 season.
"The NFL takes its position as America's sport, the nation's sport, very seriously," said Marc Ganis, co-founder of the Chicago-based consulting group Sportscorp and close observer of the pro sports business scene. "They will move heaven and earth, make whatever adjustments are necessary.