I consider the Orlando Magic marketing, promotions and PR department to be among the best in professional sports, but I believe they need my help today.
It’s no secret that in today’s business world, it’s not always so much about how you do something; it’s about how you brand something. Sort of like when “Burbn” changed its name to “Instagram.” Or when “Brad’s Drink” changed its name to “Pepsi.” Or when “Jerry and David’s Guide to the World Wide Web” changed its name to “Yahoo.”
The general consensus of team president Jeff Weltman trading away three veteran cornerstones last week — Nikola Vucevic, Aaron Gordon and Evan Fournier — in return for young players, draft picks and cap space is that the Magic are going through a “massive rebuild.