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Q&A: NYCFC COO Matt Goodman on Citi Field series, NBA experience, analytics

Matt Goodman is a former NBA executive who was recently hired by New York City FC to become the club’s Chief Operating Officer and to fill a newly created position, Chief Commercial Officer.

The Dallas, Texas native served as Senior Vice President of the NBA’s Team Marketing and Business Operations (TMBO) department where he was responsible for growing NBA, WNBA and G-League team profits through strategic consulting on all aspects of business operations including ticket sales, premium sales, sponsorship development, marketing and digital. He served as the league liaison for the Brooklyn Nets, Dallas Mavericks, Detroit Pistons, Los Angeles Lakers and Memphis Grizzlies.