Orlando City launched a new #AllforORL initiative to provide support for local businesses affected by the statewide stay-at-home order amid the coronavirus pandemic.
The initiative aims to reconstruct the game day support and traffic for small businesses through a Virtual March to the Match, which pays tribute to the walk that many fans take from various local businesses such as Broken Strings brewery to Exploria Stadium before each home game.
The club announced the initiative on 407 Day, a city-wide celebration that encouraged Orlando residents to support local restaurants that share the area code 407 on April 7.