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NFL draft averages a record 8.4. million viewers over all 3 days

Seth Markman was just as nervous as NFL coaches and general managers about the unknown factors involved with a virtual draft. But the ESPN executive producer said he was overwhelmed with how everything came together over the three days.

It also ended up being must-see TV as the first significant live sporting event since the coronavirus pandemic ground everything to a halt. The draft averaged a record 8.4 million viewers over all three days, according to the NFL and Nielsen. The previous high was 6.2 million last year.

"I thought a coach or general manager might put a towel on the camera or point it another direction, but there were zero issues," Markman said.