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New coach Gus Malzahn embraces player Twitter-handle jerseys at spring game | Commentary

On the first play from scrimmage, UCF quarterback @_dillongabriel completed a 5-yard pass to tight end @JakeHescock — and a new era of UCF football had begun.

I’m not just talking about the Gus Malzahn coaching era; I’m also talking about the name, image and likeness branding era.

That’s right, UCF’s players did not have their names on the backs of their jerseys during Saturday’s spring game, they had their Twitter handles.

“We’ve been saying that the future of college football is right here (at UCF),” @CoachGusMalzahn said afterward. “… This is a new age of personal branding.