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NASCAR' s Edwin Gotay drives diversity in race for multicultural sports market

“Work hard, and always be respectful. That’s what my parents taught me,” said Edwin Gotay, NASCAR’s senior director of growth segment marketing as he proudly waved a Puerto Rican flag by his desk.

“I had to change the perception that this sport was limited to a group of people, white males from the south,” said Gotay.

“The first project I had was in Puerto Rico with that pilot in 2014,” said Gotay recalling a trip with Suárez to promote the Hispanic Scholarship Fund (HSF) initiative.

Suárez became the first Mexican-born driver to win a NASCAR national series race in 2016 with his Xfinity Series victory at Michigan International Speedway.