When UCF football players took the field for their spring game April 10 wearing jerseys adorned with their social media handles instead of last names, they made national headlines.
It was a bold strategy meant to capitalize on the issues surrounding name, image and likeness (NIL), which has been at the forefront of a changing college landscape.
One person who enjoyed the move was Brandon Wimbush, who played quarterback at Notre Dame from 2015-18 before playing for UCF in 2019 as a graduate transfer.
“I thought it was awesome,” Wimbush said. “That was a pure example of that school and that department being proactive and letting them take advantage of that space.