Michelle Wie West arrived at the U.S. Women’s Open this week a full-time mother, part-time TV broadcaster and occasional golfer, yet the 31-year-old remains as popular as her days as a talented teenager seemingly destined to dominate the women’s game.
A tie-dyed hoodie she created has become one of the hottest-selling merchandise items in golf, while offering a financial boost for minority women interested in the game.
Emblazoned with the LPGA Tour’s logo, the hoodie sold out in April before it even was officially available, signaling Wie West’s reach, marketability and sense of style.
“She’s that rare transcendent star,” said Roberta Bowman, LPGA’s chief brand and communications officer.