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Frank Kelleher leans on family values as new president at Daytona International Speedway

Back then, he learned the ropes and hung on the every word of his father and two uncles at Kelleher Tire back home in Scranton, Pennsylvania. Along the way, Kelleher developed a passion for cars and a personal code well suited to serve the France family, the founders and owners of NASCAR.

Kelleher spent nearly 19 years operating in the sport’s corporate side before recently segueing to the role of track president Daytona International Speedway, along with Homestead-Miami Speedway and Talladega Superspeedway.

The 41-year-old brings to his new assignment the same all-hands-on-deck, jack-of-all-trades attitude he developed at Kelleher Tire.