Florida has cleared the way for college athletes in the state to earn money from endorsement deals as soon as next summer. That comes even as some in college sports want to slow things down due to concerns about how athlete compensation will actually work.
A bill that would allow college athletes in Florida to be paid for the use of their name, images and likenesses was signed into law by Gov. Ron DeSantis. By then, both the NCAA and Congress could have rules or legislation in place to lift those restrictions, too.
“I just want to say Florida is leading on this and if you’re a blue-chip high school recruit out there trying to figure out where to go I think any of our Florida schools is a great landing spot," DeSantis said at a signing ceremony and news conference at the University of Miami in Coral Gables.