With the stroke of a pen, Florida Gov. Ron DeSantis put more pressure on the NCAA, universities throughout the state and Congress to resolve conflicting guidance and allow athletes to be paid for use of their image and likeness.
DeSantis signed an athlete compensation bill Friday that allows college students to have professional representation through agents licensed by the state or attorneys in good standing with the Florida bar. The advisers can help them cash in on endorsement opportunities based on their athletic success or social media following.
“We’re not talking about you get a scholarship to Florida State or Miami and the universities are going to pay you to play.