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There is a generation of football fans, as well as a non-sports audience, more familiar with Don Shula’s name on a chain of famous steakhouses and burger joints than the career that made him the NFL’s winningest coach.
His success as a businessman and influence as a motivational speaker and endorser of products and causes added depth to the Hall of Fame legacy built on the gridiron.
While he was an active and effective pitchman throughout his career, Shula followed a reluctant path that led to his second significant career achievement.