The legal fight over NBA rookie Zion Williamson’s endorsement potential now includes an allegation that his family received $400,000 from a marketing agency before his lone season for Duke.
Prime Sports Marketing and company president Gina Ford filed a lawsuit last summer in a Florida state court, accusing Williamson and the agency now representing him of breach of contract. That came a week after Williamson filed his own lawsuit in a North Carolina federal court to terminate a five-year contract with Prime Sports after moving to Creative Artists Agency LLC.
In court filings Thursday in North Carolina, Ford’s attorneys included a sworn affidavit from a California man who said the head of a Canadian-based firm called Maximum Management Group (MMG) told him he paid Williamson’s family for his commitment to sign with MMG once he left Duke for the NBA.