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Colleges scramble to ensure NIL deals are safe, compliant

CHARLOTTE, N.C. — Chris Clunie chuckles thinking about what Stephen Curry’s marketing potential might’ve been at Davidson during the Wildcats’ remarkable 2008 NCAA Tournament run had Curry played in an era when college students could profit from their own fame and celebrity.

“It would have been absolutely bananas around here,” laughed Clunie, a former Wildcats basketball player who now serves as the college's director of athletics.

The groundbreaking ruling that went into effect Thursday enabling college athletes to profit from use of their name, image or likeness for the first time has sent athletic directors and compliance officers scrambling.